Following the launch of the National eCommerce Strategy (2014-2020) and the Malta Communications Authority’s (MCA) commitment to develop a number of sector-specific initiatives aimed at promoting the effective use of online technologies, the Authority, in collaboration with the Malta Tourism Authority, is pleased to announce that it will be organising short information sessions on Internet Marketing. This will target entrepreneurs operating in the tourism and hospitality sector who want to obtain an overview of the business value of digital marketing and how it can help them influence the customers’ path to purchase.
Participants will be introduced to the fundamentals of internet marketing, including online analytics, social media, customer reviews and online booking. These sessions will aim to:
-Assist operators become part of the digital tourism footprint;
The development of these sessions and their delivery in the tourism sector relates to a specific tourism priority set in the National Tourism Policy (2015-2020) which lays out that the relationship and balance between the needs of an increasingly tech-savvy travelling population and the continued need for personalised customer service need to be adequately catered for in the hospitality offering during the years to come. Likewise, they also address the objectives set-out under the Digital Malta Strategy, which advocates ICT as the enabler for business to become more competitive and more export-oriented.
This training will be in the form of a one-time session and is being offered free of charge.
A number of information sessions, targeting different categories within the Tourism and Hospitality sector, will be rolled out over a number of months. In order to ensure that participants achieve the highest benefit from this training, small groups will be maintained.
Anyone interested in attending any of these information sessions should contact the Malta Tourism Authority on 22915122 or send an e-mail to email@example.com