The Malta Communications Authority, in collaboration with the Malta Employers’ Association (MEA) and the General Retailers and Traders Union (GRTU), will be organising hands-on information sessions on the use of digital marketing with the aim of helping participants improve their businesses by establishing an effective online presence.  The training sessions will be offered free of charge, targeting small businesses operating within the Retail industry as well as individuals with a keen interest in Commerce or Digital Marketing in general. It will mainly focus on Social Media Marketing, Email Marketing, and will give a general overview of the eCommerce landscape in Malta. The objective of these practical sessions is to support and mentor local businesses on how to boost brand awareness, generate more leads, and improve customer relationships by bringing down the barriers that withstand these businesses from using digital marketing in a meaningful way.