In 2017, the Malta Communications Authority, in collaboration with the Malta Employers’ Association (MEA) and the General Retailers and Traders Union (GRTU), organised a number of hands-on information sessions on the use of digital marketing with the aim of helping participants improve their businesses by establishing an effective online presence. The training sessions were offered free of charge, targeting small businesses as well as individuals with a keen interest in eCommerce and/or Digital Marketing in general. Its main focus areas were Digital Marketing Concepts, Social Media Marketing, Email Marketing, as well as a general overview of the eCommerce landscape in Malta. The objective of these practical sessions was to support and mentor local businesses on how to boost brand awareness, generate more leads, and improve customer relationships.
Following the success of FastTrak, the MCA aims to organise more information sessions throughout 2018 in relation to eCommerce, and aspires to focus on a range of topics, including Digital Marketing, Cloud Computing, and others. Interested candidates are highly encouraged to follow the MCA Facebook page to keep abreast with the most recent updates.
FastTrak in Gozo
During the first few months of 2018, the MCA shall be extending FastTrak to Gozo in order to ensure that these sessions are easily accessible to individuals and businesses located in Gozo. These sessions shall be organised in collobaration with the Ministry for Gozo and the Gozo Business Chamber.