As we approach the end of the term of the National eCommerce Strategy 2014 – 2020, the Malta Communications Authority has kick-started the process that will lead to the formulation of a revised strategy for the upcoming period. The Authority is embarking on a number of intelligence-gathering activities to gain insights and better understand local market developments that are shaping the local market scenario, both from a demand, as well as, from a supply perspective. To this end, the MCA is currently undertaking a market research exercise to analyse the degree of penetration of digitalisation across Malta and Gozo, taking into account the level of use of digital technology, with a special focus on eCommerce. It will also look into the changing buying behaviours, perceptions and trends, especially in the wake of the COVID-19 pandemic, which, as a number of experts in the field maintain, is accelerating digital transformation across the globe.
The MCA invites businesses and the general public to share their thoughts and experience with digital technology and eCommerce and its impact on their business activity and interaction with online businesses. Submissions can be done by completing the form found at https://www.mca.org.mt/strategyupdate2021 .