2013: MCA Consumer Perceptions Survey - Broadcasting Services

Between August and October 2013, the MCA commissioned a survey to gauge consumer sentiment on TV distribution services, in particular their perceptions on the general quality of service and prices.

Here are some of the main findings:

According to the survey results, 46% of Maltese households have at least two TV sets, with 57% of Maltese Households today having at least one HD TV set at home, a stark increase compared to the 28% in 2011. This notwithstanding, only 5% of Maltese households are subscribed to an HD TV package.

With regard to quality satisfaction levels, an average of 68% of Pay-TV subscribers say they are satisfied or highly satisfied with the quality of their TV connection. The channel line-up of both operators is the main cause of dissatisfaction amongst those households that are less satisfied. The results also show that a good number of households are not familiar with the basic terms and conditions of their contract.

23% of pay TV subscribers do not know the cost of their TV service. Having said this, 51% of all GO DTTV subscribers and 39% of all households with a Melita connection perceive prices to be neither expensive nor cheap. Subscriptions to premium channels are also on the increase with 25% of households with a pay-TV connection being subscribed to one or more premium channels, 9 percentage points more than in 2011.

Interestingly, 26% of households view TV via the Internet, a marked increase from 19% in 2011. 51% of these households always/often consider Internet TV as a good substitute to traditional TV.

View Survey Results