On 17th July, the Malta Communications Authority (MCA) launched the second phase of the FastTrak project, with particular focus on mobile commerce and mobile marketing.
Addressing those present for the launch, the Honourable Parliamentary Secretary for Financial Services, Digital Economy and Innovation, the Honourable Silvio Schembri stressed that projects like FastTrak to Mobile Business are necessary when considering how the telco industry has kept up with mobile device advancements, and that Malta has been at the forefront in this sector with 4.5G being been rolled out nationwide and with 5G in the pipeline.
FastTrak to Mobile Business is mainly targeted at businesses of all sizes and those individuals aspiring to operate in the commerce industry in the near future. Through these sessions, which are being offered free of charge, participants will have the opportunity to explore the benefits of integrating mobile into both the marketing strategy and in the decision-making processes within their business.
FastTrak to Mobile Business will introduce participants to the basic concepts and the value of mobile, mobile optimisation, mobile apps, mobile search and mobile advertising, social media on mobile, laws and security.
The sessions will commence this September and various intakes will be repeated throughout September and October. Training will be held in the evenings from 18:30-20:00 hrs at MCAST Paola and Business First in Mrieħel. Participants will receive a certificate of completion after the session.
This project is supported by MITA, MEA, MCAST and Business First.
Register for FastTrak to Mobile Business via the link -https://mca.org.mt/content/fasttrak-mobile-business