A perceptions survey on mobile telephony commissioned by the Malta Communications Authority and conducted by EMCS in the second half of 2017 shows that 97% of residential end-users had a mobile telephony subscription.
An increasing share of end-users are subscribing to post-paid plans, with the share of respondents reporting such a subscription rising by 13 percentage points from 2015 to 2017. Post-paid subscriptions now account for 35% of the local residential subscriber base.
Smartphones are now the mainstream choice, with 66% of respondents with a mobile subscription saying they make use of such a device. The elderly (65+ years) remain the most reluctant to switch to a smartphone, with the majority stating that they found difficulty making use of such a device due to its complexities.
91% of respondents with a mobile subscription say they are satisfied to very satisfied with the quality of their mobile telephony service. In line with the high levels of satisfaction expressed by survey respondents, just 9% of respondents say they switched service provider in the last 2 years.
Survey findings also indicate that 94% of pre-paid respondents were knowledgeable on their monthly expenditure concerning their mobile telephony service, significantly higher than 76% in the case of post-paid respondents. Also, 83% of pre-paid respondents say their monthly expenditure was less than €20 per month, compared with 47% of post-paid respondents saying their monthly expenditure was €20 or higher.
Over half of respondents with a mobile subscription make use of mobile broadband services, with most of these saying that this happens on a daily basis. Meanwhile, 72% of respondents with a smartphone make use of OTT services when accessing mobile data.
More information on the main findings of the survey concerning mobile telephony can be found here.