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MCA 3rd eCommerce Forum
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Start Date: 22.3.10
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End Date: 22.3.10
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The MCA is organising its 3rd eCommerce forum on Monday 22nd March, 2010 at the InterContinental Hotel St. Julian's.
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The topic chosen for this session is 'The Internet as a new Marketing Tool'.
Starting at 14.00hrs, this forum will be moderated by Josef Bonello, presenter of 'Bongu' on TVM. Panelists include representatives from marketing and communications agencies and industry players. A legal representative will then give a short presentation on taxation issues with regards to eCommerce.
A discussion will then follow for which members of the audience are encouraged to participate in.
The following are just some of the questions we aim to answer during this forum:
Has the internet created a new marketing paradigm?
What new channels are emerging?
What channels are defunct? Which have been reinvented?
How has product positioning changed in the digital age?
The new marketing firm in the context of technology convergence.
Is online marketing something any retailer can do without today?
How does one go about establishing online marketing plan and how does this fit into the standard marketing plan for the company?
What is the role of marketing agencies?
A draft programme is available below however we hope to publish a more detailed programme shortly. In the meantime, if you wish to register for this event, you may do so by following the link below.
Participation is free of charge and registration is on a first-come first-served basis.
Deadline for registration is Wednesday, 17th March 2010
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draft programme V2.pdf 78.24Kb