Today’s consumers are ever-more digitally competent. This, coupled with the wide availability of devices and multiple channels is providing retailers with several different ways of engaging with these customers. Retailers need to understand that developing the right online presence helps to nurture various opportunities that can lead to increased sales and business prospects. To this end, following the launch of the National eCommerce Strategy in 2014, the MCA has embarked on a number of initiatives that are aimed at helping operators within various industries understand the online environment, as well as the potential this has to offer.
Join us at the 12th MCA eCommerce Forum, which will take place on Tuesday, 22 March 2016 at Le Meridien Hotel in St. Julian’s.
We will be reviewing the eCommerce Strategy, analysing the adoption of eCommerce by the Crafts sector and presenting guidelines on how to optimise the online customer experience. A panel discussion with various experts in the industry will follow.
DRAFT PROGRAMME
| 08:15 |
Breakfast & Registration |
| 09:00 |
Welcome Address National eCommerce Strategy (2014-2020). A year on... Mr Steve Agius, Chief of Information Management & Development Malta Communications Authority |
| 09:10 |
Adoption of eCommerce by the crafts sector Ms Caroline Pavia Sciortino Consultant Grant Thornton Mr Hadrian Sammut Head of Advisory Services Imovo Ltd |
| 09:35 |
Designing the user journey for online advertising Dr Franco Curmi Lecturer, Marketing Department, FEMA University of Malta |
| 10:00 |
Panel Discussion
|
| 11:00 | End |
Register online by Thursday 17th March 2016.
Registration is free of charge and is on a first-come-first-served basis. Complimentary parking is available in the underground parking facing Balluta, subject to availability on the day.
The forum is open to the general public.
Businesses, entrepreneurs and students are encouraged to attend!