B2B – exploiting the potential of ICT to grow your business

In today’s fast changing market conditions, organisations, more than ever, need to recognise the potential of technology to make their business more efficient and address customer demands more effectively. B2B technology allows organizations to communicate more easily with trading partners whilst simplifying business processes - information is readily exchanged between parties and typical business processes, that have historically been conducted manually, are automated.

During this forum we will focus on why businesses use ICT and the way ICT can help businesses.   Panelists include representatives from companies that have implemented ICT solutions in their business operations to facilitate transactions with suppliers and clients. The following areas will be highlighted:

- the rationale for the investment;

- the benefits garnered from deploying business to business solutions;

- the challenges associated with implementation, including culture change, costs etc;

- the lessons learnt and future plans for increased use of business to business solutions as a means of gaining a competitive advantage over competitors.
 

With 96% of Maltese firms being SMEs, this forum will aim to address the following questions:

- Are SMEs in Malta realizing the true potential of B2B technology?

- What is stalling SMEs from implementing ICT in their operations?

- Are SMEs aware of the potential afforded by electronic commerce and the relevance to their business?

- What can be done to encourage greater SME participation in the global electronic marketplace?